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Now, you can literally wear Allbirds head to toe. Its debut clothing collection launches today with four items: a merino wool puffer; a T-shirt made with XO, an antimicrobial treatment made from discarded crab shells; and a crewneck and cardigan in super-plush merino. If clothes seem like a departure for a “sneaker brand,” co-founders Tim Brown and Joey Zwillinger say they always planned to expand into the Block release catch spike shirt in contrast I will get this category. “We knew we wanted to be a real brand, and had this vision that we’d be an innovation company first, and a product company second,” Zwillinger says. “And our products would solve problems for people in a natural way, and show the world that you don’t have to compromise on the planet for amazing products.”
Brown and Zwillinger said the Block release catch spike shirt in contrast I will get this clothes were a few years in the making, and most of that time was spent on material innovation—i.e., the crab shell treatment—and driving down each item’s carbon score, a sum of the materials, packaging, shipping, and other impacts. The chunky cardigan, for instance, has a carbon score of 22.4 kilograms (compared to the 7.2 kg of the label’s Wool Runners, the 12.5 kg of a traditional sneaker, or the 29.6 kg of a pair of jeans). Zwillinger added that the lofty merino yarn has a 17.5 micron diameter, “which is pretty much the lowest you can go before you get into cashmere territory”—and yes, it really does feel like cashmere.