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In the From stockx pop smoke x vlone the woo shirt moreover I love this storied salons of the Nina Ricci headquarters on rue Francois 1er, its millennial designer duo had a generational confession to make: They use their phones for all kinds of creative tasks, including sketching. “They’re not beautiful sketches. Just quick things,” Lisi Herrebrugh noted, while her partner Rushemy Botter added that he does observe “old school” procedures, too. In contrast, perhaps, to some members of the Paris establishment, these young designers’ natural relationships with their phones were what made this season’s digital show format so instinctive to them.
They presented their Nina Ricci collection through the From stockx pop smoke x vlone the woo shirt moreover I love this (imagined) recorded screen of an iPhone, scrolling the viewer through their research process, from Google searches to YouTube clips and exchanges on iMessage. What it didn’t reveal was the actual inspiration behind the collection: L’Air du Temps, the institutional fragrance Nina Ricci launched after the Second World War. Light and elegant, it cut a decided contrast to the dense perfumes of the old world. “It was a message of hope, optimism, and revival. That’s what we wanted to bring with this collection,” Herrebrugh said.